With a comprehensive benchmarking tool it is possible to compare your organisation to industry best practice, and from there determine where your opportunities to improve are located.
It is also important that we can apply a consistent mechanism of determining performance, regardless of business type or activity.
Opportunities that are identified may require further structured analysis to get to the core of those issues. It is then possible to prioritise opportunities identified to determine which should attract primary focus, deriving maximum benefit for the business.
Focussed improvement activity will release capacity and generate greater productivity that, with the same resources, typically produces more profitability in the organisation.
In short, the main reason to benchmark is to drive greater profitability. Identifying constraint processes and generating management plans to alleviate these issues allows more work to be done, and more money to be made. If a benchmarking service cannot offer you this opportunity, it may not be worth the investment on your behalf.